The Serbian film Ajvar was screened at the CinEast Film Festival in Luxembourg on 4 October, thanks to the cooperation between the CinEast Film Festival of Central and Southeastern Europe, the Serbian Cultural Center and the Embassy of Serbia in Brussels.

Sponsored by the Embassy, director Ana Maria Rossi was a guest of the Festival and after the film was shown to the audience she answered questions about the film and Serbian customs described in it.
After the screening, the Serbian Cultural Center in Luxembourg organized a Serbian evening in the lobby of Kinepolis, and guests had the opportunity to sample local ajvar and traditional Serbian food, prepared by SKC members, as well as wines from renowned Serbian producers provided by the Embassy of Serbia in Brussels.