Serbian Ambassador to India Vladimir Maric gave a speech at the opening ceremony of the Film Locations Fair in Mumbai on 21 February. He called the attention of the audience to the success of the Indian films made in Serbia, referring in particular to the largest film sensation in India right now "Uri: The Surgical Strike".

Serbia had its own stand at the Fair with participants from the Film Center Serbia and two production companies based in Belgrade. The participation in the Film Locations Fair was an opportunity to make contacts with actors, directors and producers, while many of them said that they would consider launching projects in Serbia.