At the invitation of Ambassador Zoran Markovic, Turkish Minister of Culture and Tourism Mehmet Ersoy visited the Serbian booth at the travel and tourism exhibition held in Istanbul. Ambassador Markovic familiarized the Minister with winter resorts in Serbia, particularly focusing on the Kopaonik Mountain. He underlined that Belgrade had already become an attractive tourist destination for Turkish visitors, with around 100,000 Turkish tourists having visited the Serbian capital last year, but that they should learn more about what other cities had to offer as well. Minister Ersoy was interested in what were the Serbian tourists' expectations of the Turkish market.