Honorary Consul of the Republic of Serbia in Sao Paulo José Guilherme de Godoy Pinheiro spoke on behalf of Serbia at a trip voucher presentation ceremony. The vouchers were awarded to the best journalists reporting on tourism. During the presentation, Honorary Consul Pinheiro had a short video screened, introducing Serbia's tourist attractions.

Besides Serbia, Montenegro took part in the ceremony, too, and it will also play host to journalists writing about tourism. The National Tourism Organization of Serbia (TOS) and the National Tourism Organization of Montenegro (TOCG), in cooperation with the European Travel Commission (ETC), sponsored the winning of trip prizes. TOS and TOCG will host the prize winners for several days, and the ETC will pay for their air tickets.