On 7 and 8 May 2016, the Embassy of the Republic of Serbia in Seoul participated in the "Seoul Friendship Fair", organized each year in the central city square, next to the Seoul City Hall.

The stand of the Serbian Embassy was visited by a very large number of people, information and tourist brochures about Serbia were distributed, and the visitors had a chance to try Serbian specialties made by the staff of the "Belgrade Bar" restaurant in Seoul. The Fair was an excellent opportunity to promote the Republic of Serbia, while a part of the proceeds were donated for charitable causes.